| engineerklub | Дата: Среда, 09.04.2025, 09:14 | Сообщение # 1 |
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| Иностранный язык в профессиональной деятельности (Темы 5-6) тест с ответами Синергия/МОИ/ МТИ /МОСАП
1. Подберите эквивалентный перевод к следующим фразам
A. viral marketing technique
B. to reach the target audience
C. huge discounts
D. dominant distribution channel
E. to gain a competitive advantage
F. техника вирусного маркетинга
G. охватить целевую аудиторию
H. огромные скидки
I. доминирующий канал распределения
J. получить конкурентное преимуществ
2. A friend to his friend: “You know, yesterday my teacher said to me that some companies may follow the 4Ps Strategy (or 4P Strategy). And … “Sorry, what does 4Ps mean? I suppose it might stand for product, price, place, and … I can’t imagine what the fourth point is!” Help him to find the fourth P…..
3. A person or an organization that buys a product or service is called a …
* customer
*maintainer
*council
*promoter
4. A platform where vendors can come together to sell their products or services to a curated customer base is called …
*an office
*a school
* a marketplace
*the Internet
5. A professional who helps design, create, and supervise a marketing project is called ...
* a marketing specialist
*an economist
*a teacher
*a chief
6. A strategic communications process that sets out to build and maintain mutually beneficial relationships between two or more parties is called…
*corporate culture
* public relations
*managerial atmosphere
*selected aims
7. A woman to her friend: “My son finally got his dream job. Now, he works with promoting and generating new business at restaurants and he is an expert in knowing the potential customer and the cuising.” “Is he a cook?”, – she asked. “No, he is a …. manager”. What manager does she mean?
8. According to the concept of 4 Ps, communication is a part of …
9. According to the concept of 4 Ps, getting the product to a point at which the customer can purchase is a …
10. According to the concept of 4 Ps, goods and services can be named …
11. According to the concept of 4 Ps, the monetary amount charged for the product is …
12. Websites and computer programs that allow people to communicate and share information on the Internet using a computer or mobile phone society are called
*newspapers
*documents
* social media
*marketing
13. Расставьте слова, словосочетания, фразы в правильной последовательности, чтобы получить предложение:
1 Where the manufacturer makes the
2 product and where people
3 buy it can significantly influence
4 its price.
14. Расставьте слова, словосочетания, фразы в правильной последовательности, чтобы получить предложение:
1 The price of your product can
2 determine many things, including
3 your profit margin and
4 investments for future growth.
15. Расставьте слова, словосочетания, фразы в правильной последовательности, чтобы получить предложение:
1 You need to determine how you will
2 get your marketing message to
3 your target market, and when
4 you will begin promoting it.
СКАЧАТЬ
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