| engineerklub | Дата: Четверг, 24.04.2025, 14:12 | Сообщение # 1 |
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| Иностранный язык в профессиональной деятельности (Интернет-маркетинг темы 1-2) тест с ответами Синергия
1. Match the terms to their definitions:
A. B2B
B. B2G
C. B2C
D. making a commercial transaction with another
company
E. making a commercial transaction with a
government agency or institution
F. making a comer
2. In marketing, we can use the term … to describe both services and goods.
3. Match the examples of words to the way they have been borrowed.
A. Ban, offerer, community
B. Internet, copypaste, internet marketing,
website
C. Target audience, information requests,
geosocial network
D. literal translation
E. direct borrowing
F. translation
4. (two words) Standards or reference points used as a comparison for measuring performance are called …
5. Before entering a foreign market, it’s essential to research its key indicators such as GDP, population trends, income levels, and market growth rates. This description is about …
*Analyzing market size and growth potential
*Identifying target market
*Conducting a SWOT analysis
6. Strategic planning is …
*A game plan for a particular product
*A plan specifying details for a short period of time
*A company’s overall game plan
7. Strategic planning is …
*A game plan for a particular product
*A plan specifying details for a short period of time
*A company’s overall game plan
8. The quality of not being physical is called …
*Inseparability
*Intangibility
*Heterogeneity
9. Match the terms to their definitions:
A. Need
B. Want
C. Demand
D. Market
E. Exchange
F. the physical and mental discomfort when you don‘t have something
G. the feeling that you would like to get something
H. the situation when someone is ready to buy a certain product at a specific price
I. a group of current and future buyers of a certain product
J. offering something valuable that you already have to get something that you need
10. (two words) Measuring and comparing performance of a company, product, or service against similar entities in the same industry is called …
11. … is an ever-evolving field, and it's important to continuously learn and adapt.
*Marketing
*Benchmarking
*Advertisement
12. Low growth, low share businesses and products are called … .
13. (two words) Proven methods or strategies that have demonstrated exceptional results in a particular industry are called …
14. (two words) Demonstrate your … ! Learn about the local culture and draw upon it to develop marketing campaigns. It’ll help avoid misunderstandings and offence.
15. You will be able to … if you know a foreign language.
*Analyze the new international market
*Watch the latest marketing trends
*Write posts for the social media page of the company
*Calculate the KPIs and any other metrics
16. Put the stages of the product life cycle in the right order:
1 A company develops a product
2 The sales start to increase
3 The sales reach a peak and then decrease
4 The product loses its popularity
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